Add a page title and description
Give your homepage a clear title and meta description, the summary search engines and AI tools use to describe you.
- Time
- 10 minutes
- Difficulty
- Easy
- Updated
- 28 October 2026
The page title and meta description are your page’s own one-line summary. Search engines show them in results, and AI tools use them to understand and describe the page.
Write them
- Title: your business name and what you do, under about 60 characters. For example: “Hand-poured soy candles | Demo Store”.
- Description: one or two plain sentences on what you offer and who for, under about 160 characters.
Where to add them
Look for SEO or search engine listing settings: on Shopify it’s Online Store › Preferences for the homepage; on WordPress, your SEO plugin’s homepage settings.
For your developer
Output a unique <title> and <meta name="description"> on every page, server-rendered.
General guidance only. Take a backup before making changes, and test on a staging copy where you can. Nobody can guarantee what AI tools recommend.