Complete your product data
Add the missing product details, such as price, stock status, brand and barcode, so AI tools can show and match your products.
- Time
- 30 minutes to a few hours
- Difficulty
- Moderate
- Updated
- 28 October 2026
Your product pages have product data, but some details are missing. Your report lists exactly which.
The fields that matter most
- Price, currency and stock status: without these, AI shopping tools and Google can’t show your product with its price.
- Image and description: what the product looks like and what it is.
- Brand, SKU and barcode (GTIN): these let AI tools match your product exactly when someone compares it or searches for it by name. GTIN is the barcode number, such as an EAN, from the packaging or your supplier.
How to add them
Most of these come from your product records. On Shopify, fill in the barcode and SKU fields for each variant and set a vendor (used as the brand). On WooCommerce, add SKUs in each product’s inventory settings; GTIN fields come from WooCommerce itself or your SEO plugin. If a field is filled in but still missing from your data, your theme or plugin isn’t outputting it: ask your developer.
For your developer
Populate missing Product/Offer properties: offers.price, offers.priceCurrency, offers.availability, image, brand, description, sku and gtin13/gtin/mpn. For variants, use ProductGroup with hasVariant so each variant has its own offer and identifiers.
General guidance only. Take a backup before making changes, and test on a staging copy where you can. Nobody can guarantee what AI tools recommend.