Add shipping and returns to your product data
Tell AI shopping tools what delivery costs and whether people can return things, by adding shipping and returns to your structured data or Merchant Center.
- Time
- 30 minutes to 2 hours
- Difficulty
- Moderate
- Updated
- 28 October 2026
Shoppers ask AI assistants “how much is delivery?” and “can I return it?”. The answers come from your data. If it isn’t there, the tool has to guess, or picks a shop that’s clearer.
Two ways to add it
- Google Merchant Center: set your shipping rates and returns policy in Merchant Center’s settings. This covers Google’s shopping results, including AI Mode, and is usually the quickest route.
- Structured data on your site: ask your developer to add shipping details to your product offers and a returns policy either to each product or once for the whole shop in your Organization data. This helps every AI tool that reads your pages, not just Google.
Doing both is best. Keep the details the same as the policies shown on your site.
For your developer
Add offers.shippingDetails (OfferShippingDetails with shippingRate, shippingDestination, deliveryTime) and hasMerchantReturnPolicy (MerchantReturnPolicy) to Product offers, or a site-wide hasMerchantReturnPolicy on the Organization. Merchant Center shipping and return settings are an alternative source for Google.
General guidance only. Take a backup before making changes, and test on a staging copy where you can. Nobody can guarantee what AI tools recommend.